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Robert M. Krughoff is founder and president of Center for the Study of Services/Consumers' CHECKBOOK, an independent, nonprofit consumer organization founded in 1974.

The organization publishes local versions of Consumers' CHECKBOOK magazine in seven major metropolitan areas (Seattle/Tacoma, Boston, Chicago, Minneapolis/St. Paul, Philadelphia, San Francisco/Oakland/San Jose, and Washington, DC). The magazine evaluates local service firms such as auto repair shops, hospitals, plumbers, and banks. CHECKBOOK also has nationally distributed products and services designed to help consumers choose quality and save money, including: Guide to Top Doctors, Consumers' Guide to Hospitals, Guide to Health Insurance Plans for Federal Employees, the CarDeals rebate and incentive newsletter, and the CarBargains and LeaseWise services that help consumers throughout the U.S. get good prices on new cars. Krughoff is author of many of CHECKBOOK's publications. CHECKBOOK's products and services are available online at

In addition, Center for the Study of Services/Consumers' CHECKBOOK has been, or currently is, the survey administrator/consultant for various large-scale surveys in which patients are asked to evaluate their physicians, hospitals, and health plans, including CMS's CAHPS surveys of members of Medicare Advantage and Prescription Drug Plans, and the major surveys of patients about their physicians done by the Pacific Business Group on Health and Massachusetts Health Quality Partners.

Krughoff currently serves on the board of directors of the Consumer Federation of America (1984-present) and has served on the board of directors of Consumers Union, publisher of Consumer Reports magazine (1977-1989, Treasurer 1978-1989).

Before founding Consumers' CHECKBOOK, Krughoff served in the U. S. Department of Health, Education, and Welfare (now the Department of Health and Human Services) as Director of the Office of Research and Evaluation Planning (1971-1973) and as Special Assistant to the Assistant Secretary for Planning and Evaluation (1969-1971). He has been a member of advisory and study panels for IOM, AHRQ, NQF, NCQA, ECRI, and other organizations.

Krughoff is a graduate of Amherst College and the University of Chicago Law School, where he was an associate editor of the Law Review.